EPISODE: 003 URL Shorteners and QR Codes: Creation, Management and Analytics for Print Marketers – PrintPodcast.com
EPISODE DESCRIPTION: In this show we discuss URL Shorteners and QR Codes and what graphic designers and print marketers need to know about creating shortened URL’s AND why they’re crucial for tracking internal and external marketing analytics. We’ll also provide of our thoughts on how to effectivley bulk create and manage shortened URLs, QR Codes and outline a checklist for producing printed QR Codes.
EPISODE SUBTITLE: URL Shorteners and QR Codes: Managing the Convergence Of Traditional Printing, Mobile Marketing, Local Marketing, Internet Marketing and Analytics.
SHOW TITLE: Print Podcast: Printing & Graphic Design by PrintPodcast.com
SHOW DESCRIPTION: The Print Podcast is about printing news, trends and creative uses of printing in advertising, marketing & corporate communications. You can find us at PrintPodcast.com. The Show is hosted by Breht Burri and Produced by PodcastStudios.com
Steps to Follow When Producing a Print QR Code / Internet Marketing Project
1. What Text Will Be In The QR Code
2. What Function Will Be Triggered (open url, vCard… )
3. What Is the Long URL
4. Clean The Long URL aka Find the Permalink
5. Test the Permalink
6. Append Any Campaign Tracking Code (Google UTM)
6.1 Use Your Approved Campaign Tracking Code Taxonomy
7. Test the Long URL for tracking analytics and proper functionality
8. Generate The Short URL/s
8.1 A Shortened Human Readable Code
8.2 A Shorter Code For The QR Code
8.3 Verify That The URLs have Unique Keys
8.4 Claim or Register Those Codes As Unique with IT or Webmaster
8.5 Alert Someone to NOT Change those pages with IT or Webmaster
9. Test the Short URLs for tracking analytics and proper functionality
10. Generate the QR Code/s in the proper size and file types for printing
11. Print some of the QR Codes and Scan/Test on Various Smart Phones
12. Test the Short URLs and the QR Codes as printed to Verify Tracking analytics & Functionality
LINKS MENTIONED IN THE SHOW:
http://www.google.com/analytics
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
http://tinyURL.com (URL Shortening Service)
http://bit.ly (Url Shortening Service)
http://bit.ly/pro/products (Bitly Pro Extended URL Shortening Service)
http://goo.gl (Google Url Shortening Service)
http://wordpress.org/extend/plugins/redirection/ (WordPress Redirection Plugin)
http://urbangiraffe.com/plugins/redirection/ (Urban Redirection Giraffe Plugin)
http://www.cpanel.net/ (cPanel: Server/Site Management Interface – See Redirection Tools)
http://www.parallels.com/products/plesk/ (Plesk: Server/Site Management Interface – See Redirection Tools)
http://wordpress.org (open source content manager)
http://www.neustar.biz/ (manages the .us domain registry)
http://code.google.com/p/shortenurl/wiki/URLShorteningServices (Directory of Shortening Services)
http://www.tec-it.com (Tec-it.com – Desktop and Online Bar Code Creator)
http://barcode.tec-it.com/ (Tech-it.com – Online Bar Code Creator)
PRINT PODCAST SPONSORS:
Variable Data Printing
VariableDataPrinting.com
816-365-9207
Large Format Printing
LargeFormatPrinting.com
816-365-9207
Western Robiodux Printing
WRIPrint.com
800-224-1617
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HOSTS: The Print Podcast is hosted by Breht Burri
PRODUCED BY: PodcastStudios.com
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